Cool Keys Consulting was founded by performance marketers who were tired of agencies that sold decks instead of results. We build the systems we wished we'd had.
Cool Keys started in 2017 as a solo affiliate operation. By 2019 we were managing programs on both sides of the table — recruiting affiliates for advertisers and scaling publisher sites for ourselves.
That dual perspective is rare. Most consultants have only ever been on one side. We have shipped creatives, repaired broken postbacks at 2 a.m., and been the affiliate who got clawed back. It shapes how we advise.
Today we keep the team deliberately small so every engagement is senior-led. No junior hand-offs, no recycled playbooks.
The people you'll actually work with.
Founder & Head of Growth. 9 years in affiliate program management and paid media across US, UK, CA, and AU markets.
Director of SEO & Content. Builds programmatic and editorial authority that compounds year over year.
Lead, Martech & Tracking. Owns server-side tracking, postback validation, and tool-stack architecture.
Tell us about your program. We reply within two business days — usually with a useful observation, not a sales script.
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Cool Keys